book thirteen

Next to the episodes on the Back to the Drawing Board podcast, there exists The Bookshelf.

The Bookshelf is my gift to you. On Instagram, every first of the month, I share with you a book that reminds you how to look, gets you in touch with your creativity. These are not just books for artists, nor people who love art. They are books for people that want to learn to look, whether it's at veggies in the grocery store, or other people's body language. They are books that give you the permission to enjoy the mystery, embrace the curiosity and dive in deep. It is in this mystery that the best ideas come about. With that being said, book thirteen on The Bookshelf is..

The Rise of the Creative Class, by Richard Florida

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Book Twelve on The Bookshelf was something light and easy. So I thought it's time for a deeper read!

I've had The Rise of the Creative Class on my literal bookshelf for over two years now. I did read it before, but didn't manage to get all the way to the end. Reading it at this time though, right as I have finished my studies makes it that much more interesting and engaging. As a person interested in creativity, and more specifically, the relationship between creativity and the economy, I've just been eating this book up!

Have you noticed how every job post nowadays calls for a person that is 'creative?' Do you know 'creativity' is a non-negotiable for you in your work, but are not sure how to approach your job search?

In this book Florida explains what the creative class is, shows that it exists, and uses statistical proof to demonstrate its relationship with the economy. The book concludes with the chapter "Every Single Human Being is Creative" in which Florida calls for a revamping of the economy to a place where every worker can realize his/her creative potential.

Will you be joining me in reading The Rise of the Creative Class for the month of August? Use the link above to purchase your own copy and join me in explore how creativity can help revolutionize the way we work and live!


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